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Develop your PR skills

Author: Neil Richardson; Lucy Laville
Publisher: London ; Philadelphia : Kogan Page, ©2010.
Series: Creating success.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Neil Richardson; Lucy Laville
ISBN: 9780749459703 0749459700 9780749460457 0749460458 9780749459710 0749459719
OCLC Number: 468979737
Description: vii, 168 pages : illustrations ; 22 cm.
Contents: Public relations in business : an introduction --
Where PR sits with advertising and marketing --
Understanding strategic public relations --
Working with the media --
PR and developments in online communications --
Stakeholders and customers : how to develop and maximize relations --
Crisis, what crisis? --
Internal communications --
Getting the facts right : using research to create a competitive edge --
How much should good public relations cost? --
PR championing ethics and sustainability.
Series Title: Creating success.
Other Titles: Develop your public relations skills
Sunday times Develop your PR skills
Responsibility: Neil Richardson and Lucy Laville.
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