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Developing business strategies

Author: David A Aaker
Publisher: New York : J. Wiley, ©2001.
Edition/Format:   Print book : English : 6th edView all editions and formats
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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. " Robert L.  Read more...

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Additional Physical Format: Online version:
Aaker, David A.
Developing business strategies.
New York : J. Wiley, ©2001
(OCoLC)691191120
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David A Aaker
ISBN: 0471064114 9780471064114
OCLC Number: 46857531
Description: xiv, 338 pages : illustrations ; 24 cm
Contents: Business Strategy: The Concept and Trends in Its Management --
What Is a Business Strategy? --
Strategic Thrusts--The Route to SCAs --
A Strategic Business Unit --
Strategic Market Management: A Historical Perspective --
Strategic Market Management: Characteristics and Trends --
Why Strategic Market Management? --
Strategic Market Management: An Overview --
External Analysis --
Internal Analysis --
Creating a Vision for the Business --
Strategy Identification and Selection --
Selecting among Strategic Alternatives --
The Process --
Strategic Analysis --
External and Customer Analysis --
External Analysis --
The Scope of Customer Analysis --
Segmentation --
Customer Motivations --
Unmet Needs --
Competitor Analysis --
Identifying Competitors--Customer-Based Approaches --
Identifying Competitors--Strategic Groups --
Potential Competitors --
Competitor Analysis--Understanding Competitors --
Competitor Strengths and Weaknesses --
Obtaining Information on Competitors --
Market Analysis --
Dimensions of a Market Analysis --
Actual and Potential Market Size --
Market Growth --
Market Profitability Analysis --
Cost Structure --
Distribution Systems --
Market Trends --
Key Success Factors--Bases of Competition --
Risks in High-Growth Markets --
Environmental Analysis and Strategic Uncertainty --
Dimensions of Environmental Analysis --
Dealing with Strategic Uncertainty --
Impact Analysis--Assessing the Impact of Strategic Uncertainties --
Scenario Analysis --
Internal Analysis --
Financial Performance--Sales and Profitability.
Responsibility: David A. Aaker.
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