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Developing major gifts : turning small donors into big contributors

Author: Laura Fredricks
Publisher: Gaithersburg, Md. : Aspen Publishers, 2001.
Series: Aspen's fund raising series for the 21st century.
Edition/Format:   Book : Biography : EnglishView all editions and formats
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Additional Physical Format: Online version:
Fredricks, Laura.
Developing major gifts.
Gaithersburg, Md. : Aspen Publishers, 2001
(OCoLC)606417036
Material Type: Biography
Document Type: Book
All Authors / Contributors: Laura Fredricks
ISBN: 0834218291 9780834218291
OCLC Number: 44405571
Description: xiii, 241 p. : ill. ; 28 cm.
Contents: What Is a Major Gift? --
What Makes a Gift a Major Gift? --
Who Are the Major Donors? --
How Does Major Gift Fundraising Fit within the Overall Fundraising Program? --
The Essentials To Starting a Major Gifts Program --
Identifying Your Best Prospects --
Sorting It All Out --
Assessing the Number of Major Gifts Prospects --
Creating Donor Profiles --
Gathering Donor Information --
Developing a Personal Calendar System --
Suggested Readings, Web Sites, and Prospect Information Providers --
U.S. Department of the Treasury Internal Revenue Service Form 990 Return of Organization Exempt from Income Tax --
U.S. Department of the Treasury Internal Revenue Service Form 990-PF Return of Private Foundation --
National Society of Fund Raising Executives Code of Ethical Principles and Standards of Professional Practice --
Sample Personal Calendar --
Getting in the Door --
Selecting a Contact To Open the Door for You --
Writing to Prospects Initially --
Writing to Prospects with Unlisted Telephone Numbers --
Contacting Prospects by E-Mail --
Calling the Prospects Instead of Sending a Letter --
Calling Your Prospects after the Initial Letter --
Fundraiser Versus Administrative Assistant Calls --
Leaving Messages on the Answering Machine --
Leaving the Message with the Prospect's Assistant --
Calling the Prospects at Home or at Work --
Overcoming the Telephone Brushoff --
Staying in Touch with the Prospect When the Prospect Says "No" to a Visit --
Meeting Your New Best Friends --
Making the Most of Your First Visit.
Series Title: Aspen's fund raising series for the 21st century.
Responsibility: Laura Fredricks.

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