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Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives

Author: Eugene J Cafarelli
Publisher: New York : Wiley, ©1980.
Series: Ronald series on marketing management.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Cafarelli, Eugene J., 1938-
Developing new products and repositioning mature brands.
New York : Wiley, ©1980
(OCoLC)707692449
Document Type: Book
All Authors / Contributors: Eugene J Cafarelli
ISBN: 0471046345 9780471046349
OCLC Number: 6144378
Notes: "A Ronald Press publication."
Description: xii, 253 pages : illustrations ; 23 cm.
Series Title: Ronald series on marketing management.
Responsibility: Eugene J. Cafarelli.

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