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Developing new products and services.

Publisher: Arlington, Virginia : Saylor Academy, Minneapolis : Open Textbook Library 2012- ©2012-
Series: Open Textbook Library.
Edition/Format:   Website : Document   Continually Updated Resource   Computer File : English
Summary:
"Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development."--Open Textbook Library website.
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Details

Genre/Form: Textbooks
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File, Continually Updated Resource
ISBN: 9781453343609 1453343601
OCLC Number: 953253181
Notes: This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work's original creator or licensee.
Description: 1 online resource : illustrations.
Details: Mode of access: World Wide Web.
Contents: 1. Concepts in the context of monopolistic competition --
2. Fundamental concepts of product and price differentiation --
3. Differentiation in action --
4. Dynamic tension in versioning and PD curves --
5. Examples of product differentiation & versioning curves --
6. Facilitating creativity and innovation --
7. Conceptualizing products/services using FAD --
8. Strategic planning and ten-ten planning --
9. The ten-ten planning process: crafting a business story --
10. Lock-in and revenue growth --
11. Valuing the business --
12. Developing a business plan --
13. Project management for new products and services --
14. Re-priming the business using real options concepts --
15. Wrap-up.
Series Title: Open Textbook Library.

Abstract:

"Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development."--Open Textbook Library website.

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