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Developing successful marketing strategies

Author: David Parmerlee; American Marketing Association.
Publisher: Lincolnwood, Ill., USA : NTC Business Books, ©1993.
Series: American Marketing Association marketing toolbox.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
How to develop and put into action strategies that will help meet marketing objectives, including situation analysis, mission statement, and field-tested strategies at each marketing level.
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Document Type: Book
All Authors / Contributors: David Parmerlee; American Marketing Association.
ISBN: 0844235806 9780844235806
OCLC Number: 25746764
Notes: "American Marketing Association"--Cover.
Description: x, 182 pages : illustrations ; 28 cm.
Series Title: American Marketing Association marketing toolbox.
Responsibility: David Parmerlee.

Abstract:

How to develop and put into action strategies that will help meet marketing objectives, including situation analysis, mission statement, and field-tested strategies at each marketing level.

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