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Developing successful sport sponsorship plans

Author: David Kent Stotlar
Publisher: Morgantown, WV : Fitness Information Technology, ©2005.
Series: Sport management library.
Edition/Format:   Book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

Featuring some of the lucrative sport organizations, this edition explains how to build a sponsorship plan. It provides the issues to consider, the questions to guide thinking, and the exercises to  Read more...

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Document Type: Book
All Authors / Contributors: David Kent Stotlar
ISBN: 1885693567 9781885693563
OCLC Number: 58805762
Description: xi, 133 p. : ill. ; 28 cm.
Contents: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Plans; Securing Sponsorship Agreements; Managing Sport Sponsorships.
Series Title: Sport management library.
Responsibility: David K. Stotlar.

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