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The development and analysis of TV spot advertisements for OEPBS

Author: David D Tunno
Publisher: 1977.
Dissertation: Thesis (M.A.)--University of Portland, 1977.
Edition/Format:   Thesis/dissertation : Thesis/dissertation : Manuscript   Archival Material : English
Database:WorldCat
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Genre/Form: Television programs
Material Type: Thesis/dissertation, Manuscript
Document Type: Book, Archival Material
All Authors / Contributors: David D Tunno
OCLC Number: 232305291
Notes: Reproduction of typescript.
Description: v, 90 leaves : ill. ; 29 cm.
Contents: Pre-production --
Types of TV commercials and copy --
Reason why --
Humorous --
Testimonial --
Narrative --
Dramatization --
Elements of effective commercials and copy --
Substance vs. form --
Product benefits --
Themes and slogans --
Developing the texts --
Differentiating the nondifferentiated brands --
Copy length --
Extraneous devices --
Conclusion --
Production --
Shooting --
Sound --
Editing --
Conclusion --
Appendix.
Responsibility: by David D. Tunno.

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