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The development and growth of the cruise industry

Author: Roger Cartwright; Carolyn Baird
Publisher: Oxford : Butterworth-Heinemann, 1999.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Cruises are traditionally thought of as luxury holidays for the pampered few but The Development and Growth of the Cruise Industry exposes the myth and gives readers an understanding of their importance in the travel market. The book covers the various types of cruises (fly cruising, cruise and stay, special interest cruises, for example), the types of ships (design to green issues) and the motivation of passengers  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Roger Cartwright; Carolyn Baird
ISBN: 0750643846 9780750643849
OCLC Number: 41619380
Description: 303 pages : illustrations, map ; 24 cm
Contents: Map of the major cruise areas --
Foreword / David Dingle --
1. Cruising in context --
2. A history of cruising --
3. Market aspects --
4. Market segmentation and economics --
5. Cruising areas and the impact of cruising --
6. Design philosophies --
7. Anatomy of a cruise --
8. Niche cruising --
9. The future of cruising --
App. 1. The chronology of cruising, 1819-1998 --
App. 2. The Big Four cruise fleets, 1998-9, and Star Cruises (Asia) --
App. 3. The decimation of the liner trade, 1955-80.
Responsibility: Roger Cartwright, Carolyn Baird.
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Abstract:

A study of the development and growth of the cruise industry. It looks at the product - the various types of cruises, the hardware, the ships - and the motivation of those who buy the product. The  Read more...

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"'I believe this book will be a benefit to all those who are involved in, or are interested in, the cruise industry.' David Dingle Commercial and Corporate Development Director P&O Cruises

 
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