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Development communication : reframing the role of the media

Author: Thomas L McPhail
Publisher: Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
In 'Development Communication', top media scholars explore the details of communication in areas where modernization has failed to deliver change. Instead, lack of telephone service, few indigenous media successes, and lack of connectivity to the internet have dominated.
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Additional Physical Format: Online version:
Development communication.
Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009
(OCoLC)676430417
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas L McPhail
ISBN: 9781405187954 1405187956 9781405187947 1405187948
OCLC Number: 291908094
Description: xiii, 239 pages ; 24 cm
Contents: Introduction to development communication ; Major theories following modernization ; United Nations and specialized agencies ; The roles of non-governmental organizations (NGOs) ; Differing views of world culture / Thomas L. McPhail --
A framework for conceptualizing technology in development / Renée Houston and Michele H. Jackson --
The global digital divide / Mitchell F. Rice --
Feminism in a post-development age / Luz Estella Porras and H. Leslie Steeves --
Sonagachi project : a case study set in India / Satarupa Dasgupta --
Roma project : a case study set in Europe / Eva Szalvai.
Responsibility: edited by Thomas L. McPhail.
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Abstract:

Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that  Read more...

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"It fills the need for a readable approach to decades of development history, and gives a range of issues that any student of development communication should know, with thoughtful contexts and case Read more...

 
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