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The development factory : unlocking the potential of process innovation

Author: Gary P Pisano
Publisher: Boston, Mass. : Harvard Business School Press, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Development Factory proves that process innovation - not just product innovation - can be the key to competitive edge. In this multiyear study of pharmaceutical and biotechnology
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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gary P Pisano
ISBN: 0875846505 9780875846507
OCLC Number: 34245613
Description: xii, 343 pages : illustrations ; 24 cm
Contents: Ch. 1. Introduction: Process Development as a Competitive Weapon --
Ch. 2. A Framework for Process Development --
Ch. 3. The Evolving Nature of Competition in Pharmaceuticals --
Ch. 4. The Strategic Leverage of Process Development Capabilities --
Ch. 5. The Anatomy of Process Development --
Ch. 6. The Determinants of Performance: Development Lead Time and Cost --
Ch. 7. Quality in the Development Process --
Leveraging Knowledge in Chemical Synthesis --
Ch. 8. Learning across Projects in Biotechnology --
Ch. 9. The Concepts in Action --
Case Studies --
Ch. 10. Conclusion and Implications --
Beyond Pharmaceuticals --
Appendix. Research Methodology.
Responsibility: Gary P. Pisano.

Abstract:

Discusses both the theory and practice of process development. The book finds that process innovation, not just product innovation, can be the key to a competitive advantage. Its findings are based  Read more...

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