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The development of marketing management : the case of the USA, c. 1910-1940

Author: Kazuo Usui
Publisher: Aldershot, England ; Burlington, VT : Ashgate, ©2008.
Series: History of retailing and consumption.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
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Genre/Form: Electronic books
Case studies
History
Additional Physical Format: Print version:
Usui, Kazuo, 1953-
Development of marketing management.
Aldershot, England ; Burlington, VT : Ashgate, ©2008
(DLC) 2007035686
(OCoLC)168718853
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kazuo Usui
ISBN: 9780754682301 0754682307
OCLC Number: 471131352
Description: 1 online resource (xii, 166 pages) : illustrations.
Contents: An archetype of marketing management : Butler's ideas and their background --
Scientific management and sales management : the McDonaldization of sales activities --
Scientific management and marketing management : 'science in business' for marketing --
'Merchandising' as a missing concept in the history of marketing management thought --
The redesign movement and development of product policy : a meeting of marketers and industrial designers --
Development of the idea of channel selection and distribution structure between the two World Wars --
Concluding remarks.
Series Title: History of retailing and consumption.
Responsibility: Kazuo Usui.

Abstract:

This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on  Read more...

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