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The Development of media models in advertising : an anthology of classic articles

Author: C Samuel Craig; Avijit Ghosh
Publisher: New York : Garland Pub., 1986, ©1985.
Series: History of advertising.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: C Samuel Craig; Avijit Ghosh
ISBN: 0824067622 9780824067625
OCLC Number: 12556339
Description: 1 volume (various pagings) : illustrations ; 24 cm.
Series Title: History of advertising.
Responsibility: edited by C. Samuel Craig, Avijit Ghosh.

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