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Dictionary of advertising and marketing concepts

Author: Arthur Asa Berger
Publisher: Walnut Creek, California : Left Coast Press, Inc., [2013]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists  Read more...
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Genre/Form: Dictionaries
Document Type: Book
All Authors / Contributors: Arthur Asa Berger
ISBN: 9781611329858 161132985X 9781611329865 1611329868
OCLC Number: 852222329
Language Note: Text in English.
Description: 141 pages : illustrations ; 24 cm
Responsibility: Arthur Asa Berger.

Abstract:

In concise entries, this dictionary analyses ideas and concepts about advertising and its social, economic, psychological and cultural significance.  Read more...

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"?[T]his book provides a richer way to look at marketing and advertising, distilled through the breadth and depth of the author s knowledge of the field.?"? Susan Hurst, Reference and User Services Read more...

 
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