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Dictionary of marketing, advertising and public relations

Author: Frank William Jefkins
Publisher: London : International Textbook Co., 1983.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Genre/Form: Dictionaries
Dictionnaires anglais
Additional Physical Format: Online version:
Jefkins, Frank William.
Dictionary of marketing, advertising and public relations.
London : International Textbook Co., 1983
(OCoLC)647640366
Document Type: Book
All Authors / Contributors: Frank William Jefkins
ISBN: 0700202846 9780700202843
OCLC Number: 10166477
Notes: Previous edition: published as Dictionary of marketing and communication, 1973.
Description: 311 pages ; 24 cm
Responsibility: Frank Jefkins.

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