skip to content
A dictionary of marketing Preview this item
ClosePreview this item
Checking...

A dictionary of marketing

Author: Charles Doyle
Publisher: Oxford ; New York : Oxford University Press, ©2011.
Series: Oxford paperback reference.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Database:WorldCat
Summary:
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Dictionaries
Terminology
Wörterbuch
Additional Physical Format: Online version:
Doyle, Charles, 1959-
Dictionary of marketing.
Oxford ; New York : Oxford University Press, ©2011
(OCoLC)749121029
Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Charles Doyle
ISBN: 9780199590230 0199590230 9780191727962 0191727962
OCLC Number: 706074575
Description: x, 436 pages : illustrations ; 20 cm.
Contents: Major feature entries. Advertising --
Advertising campaign --
Aggregate demand --
Ansoff matrix --
Boston Consulting Group (BCG) matrix --
Brand --
Buyer and buying behaviour --
Channels of distribution --
Communications --
Competition --
Consumer behaviour and motivations models --
Demand --
Diffusion of innovation --
Exhibition --
Exporting --
Family life cycle --
Five forces model --
Forecasting --
Globalization --
Hierarchy of effects --
Internet, the --
Market demand --
Marketing --
Marketing plan --
Market segmentation --
Media --
Positioning --
Pricing --
Products --
Public relations --
Sales --
Services markets --
Web 2.0 --
Website --
World Wide Web.
Series Title: Oxford paperback reference.
Other Titles: Oxford dictionary of marketing
Marketing
Responsibility: Charles Doyle.
More information:

Abstract:

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(4)

User lists with this item (2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/706074575> # A dictionary of marketing
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
    library:oclcnum "706074575" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796869934#Place/oxford> ; # Oxford
    schema:about <http://id.loc.gov/authorities/subjects/sh85081333> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/796869934#Topic/marketing> ; # Marketing
    schema:about <http://dewey.info/class/658.8003/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/796869934#Topic/englisch> ; # Englisch
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/796869934#Topic/marketing_terminology> ; # Marketing--Terminology
    schema:alternateName "Oxford dictionary of marketing" ;
    schema:alternateName "Marketing" ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2011" ;
    schema:creator <http://viaf.org/viaf/65984127> ; # Charles Doyle
    schema:datePublished "2011" ;
    schema:description "Major feature entries. Advertising -- Advertising campaign -- Aggregate demand -- Ansoff matrix -- Boston Consulting Group (BCG) matrix -- Brand -- Buyer and buying behaviour -- Channels of distribution -- Communications -- Competition -- Consumer behaviour and motivations models -- Demand -- Diffusion of innovation -- Exhibition -- Exporting -- Family life cycle -- Five forces model -- Forecasting -- Globalization -- Hierarchy of effects -- Internet, the -- Market demand -- Marketing -- Marketing plan -- Market segmentation -- Media -- Positioning -- Pricing -- Products -- Public relations -- Sales -- Services markets -- Web 2.0 -- Website -- World Wide Web."@en ;
    schema:description "Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/796869934> ;
    schema:genre "Wörterbuch"@en ;
    schema:genre "Terminology"@en ;
    schema:genre "Dictionaries"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/796869934#Series/oxford_paperback_reference> ; # Oxford paperback reference.
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/796869934#Series/oxford_paperback_reference_series> ; # Oxford paperback reference series
    schema:isSimilarTo <http://www.worldcat.org/oclc/749121029> ;
    schema:name "A dictionary of marketing"@en ;
    schema:productID "706074575" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/706074575#PublicationEvent/oxford_new_york_oxford_university_press_2011> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/796869934#Agent/oxford_university_press> ; # Oxford University Press
    schema:url <http://www.oxfordreference.com/view/10.1093/acref/9780199590230.001.0001/acref-9780199590230> ;
    schema:url <http://www.oxfordreference.com/views/BOOK_SEARCH.html?book=t325> ;
    schema:workExample <http://worldcat.org/isbn/9780199590230> ;
    schema:workExample <http://worldcat.org/isbn/9780191727962> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB0B9015> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/706074575> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
    schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/796869934#Agent/oxford_university_press> # Oxford University Press
    a bgn:Agent ;
    schema:name "Oxford University Press" ;
    .

<http://experiment.worldcat.org/entity/work/data/796869934#Series/oxford_paperback_reference> # Oxford paperback reference.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/706074575> ; # A dictionary of marketing
    schema:name "Oxford paperback reference." ;
    .

<http://experiment.worldcat.org/entity/work/data/796869934#Series/oxford_paperback_reference_series> # Oxford paperback reference series
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/706074575> ; # A dictionary of marketing
    schema:name "Oxford paperback reference series" ;
    .

<http://experiment.worldcat.org/entity/work/data/796869934#Topic/marketing_terminology> # Marketing--Terminology
    a schema:Intangible ;
    schema:name "Marketing--Terminology"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85081333> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://viaf.org/viaf/65984127> # Charles Doyle
    a schema:Person ;
    schema:birthDate "1959" ;
    schema:familyName "Doyle" ;
    schema:givenName "Charles" ;
    schema:name "Charles Doyle" ;
    .

<http://worldcat.org/isbn/9780191727962>
    a schema:ProductModel ;
    schema:isbn "0191727962" ;
    schema:isbn "9780191727962" ;
    .

<http://worldcat.org/isbn/9780199590230>
    a schema:ProductModel ;
    schema:isbn "0199590230" ;
    schema:isbn "9780199590230" ;
    .

<http://www.worldcat.org/oclc/749121029>
    a schema:CreativeWork ;
    rdfs:label "Dictionary of marketing." ;
    schema:description "Online version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/706074575> ; # A dictionary of marketing
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.