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A dictionary of marketing

Author: Charles Doyle
Publisher: Oxford ; New York : Oxford University Press, ©2011.
Series: Oxford paperback reference.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the  Read more...
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Genre/Form: Wörterbuch
Dictionaries
Terminology
Additional Physical Format: Online version:
Doyle, Charles, 1959-
Dictionary of marketing.
Oxford ; New York : Oxford University Press, ©2011
(OCoLC)749121029
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles Doyle
ISBN: 9780199590230 0199590230
OCLC Number: 706074575
Description: x, 436 pages : illustrations ; 20 cm.
Series Title: Oxford paperback reference.
Other Titles: Oxford dictionary of marketing
Marketing
Responsibility: Charles Doyle.
More information:

Abstract:

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and  Read more...

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