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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden ; mit Fallbeispielen

Author: Heribert Meffert; Manfred Bruhn
Publisher: Wiesbaden : Gabler, 1997.
Series: Meffert-Marketing-Edition
Edition/Format:   Book : German : 2., überarb. und erw. AuflView all editions and formats
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Genre/Form: Lehrbuch
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Heribert Meffert; Manfred Bruhn
ISBN: 3409236880 9783409236881
OCLC Number: 75789019
Notes: Literaturverz. 753 - 779.
Description: XXV, 792 S. : graph. Darst. ; 24 cm.
Series Title: Meffert-Marketing-Edition
Responsibility: Heribert Meffert/Manfred Bruhn.

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