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Diet Coke case study : repositioning a brand as gender neutral.

Author: Datamonitor (Firm)
Publisher: London : Datamonitor, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Datamonitor (Firm)
OCLC Number: 666740736
Description: 1 online resource
Other Titles: Datamonitor Case Studies.

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