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Different brains different approaches : successful neuro advertising for male and female

Author: Huub van Osch
Publisher: Amsterdam, The Netherlands : BIS Publishers, [2016] ©2016
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Popular works
Document Type: Book
All Authors / Contributors: Huub van Osch
ISBN: 9789063694357 9063694350
OCLC Number: 968693342
Notes: Subtitle from cover.
Description: 192 pages : illustrations (chiefly color) ; 21 cm
Contents: The origins of sex differences --
How 500 million years of evolution has affected both sexes --
Sensory differences --
The neurobiology of emotion --
Differences in primary, secondary and tertiary emotions --
General implications --
Implications for advertising --
Case examples --
Conclusions.
Responsibility: Huub van Osch.

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