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Different : escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule

Author: Youngme Moon
Publisher: New York : Crown Business, ©2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.
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Document Type: Book
All Authors / Contributors: Youngme Moon
ISBN: 9780307460851 0307460851 9780307460868 030746086X
OCLC Number: 748772904
Notes: Includes index.
Description: xviii, 268 pages : illustrations ; 22 cm
Contents: Competitive herd 9critique) --
No contest (celebration) --
Human touch (reflection)
Responsibility: Youngme Moon ; illustrations by Lynn Carruthers.

Abstract:

Argues that today's high-quality marketplace has created an era of impossible competition and makes recommendations for how companies can retain market shares without losing status to copycat competitors.

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