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Differentiate or die : survival in our era of killer competition
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Differentiate or die : survival in our era of killer competition

著者： Jack Trout; Steve Rivkin
出版商： New York : Wiley, ©2000.
版本/格式：  图书 : 英语查看所有的版本和格式
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附加的形体格式： Online version:
Trout, Jack.
Differentiate or die.
New York : Wiley, c2000
(OCoLC)647029146
材料类型： 互联网资源
文件类型： 书, 互联网资源
所有的著者/提供者： Jack Trout; Steve Rivkin
ISBN: 0471357642 9780471357643 0471028924 9780471028925
OCLC号码： 42934435
描述： x, 230 p. ; 24 cm.
内容： The tyranny of choice --
Whatever happened to the U.S.P.? --
Reinventing the U.S.P. --
Quality and customer orientation are rarely differentiating ideas --
Creativity is not a differentiating idea --
Price is rarely a differentiating idea --
Breadth of line is a difficult way to differentiate --
The steps to differentiation --
Differentiation takes place in the mind --
Being first is a differentiating idea --
Attribute ownership is a way ot differentiate --
Leadership is a way to differentiate --
Heritage is a differentiating idea --
Market speciality is a differentiating idea --
Preference is a differentiating idea --
How a product is made can be a differentiating idea --
Being the latest can be a differentiating idea --
Hotness is a way to differentiate --
Growth can destroy differentiation --
Differentiation often requires sacrifice --
Being different in different places --
Maintaining your difference --
Who is in charge of differentiation?
责任： Jack Trout with Steve Rivkin.
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