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Differentiate or die : survival in our era of killer competition

Author: Jack Trout; Steve Rivkin; Patrick Cullen; Blackstone Audio, Inc.
Publisher: [Ashland, Or.] : Blackstone Audio, Inc., 2010.
Edition/Format:   eAudiobook : EnglishView all editions and formats
Database:WorldCat
Summary:
Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult  Read more...
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Genre/Form: Downloadable audio books
Audiobooks
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Jack Trout; Steve Rivkin; Patrick Cullen; Blackstone Audio, Inc.
ISBN: 9781441750686 1441750681
OCLC Number: 503461025
Notes: Unabridged.
Audio file.
Title from image on Web page (viewed Feb. 4, 2010).
Previously released on compact disc, 2001.
Performer(s): Read by Patrick Cullen.
Description: 1 online resource (1 sound file)
Responsibility: Jack Trout and Steve Rivkin.

Abstract:

Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their product's uniquely valuable qualities. He examines successful differentiation initiatives--from giants like Wal-Mart to tiny Trinity College--to determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.

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