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Diffusion of innovations

Author: Everett M Rogers
Publisher: New York : Free Press, ©2003.
Edition/Format:   Print book : English : 5. edView all editions and formats
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Everett M Rogers
ISBN: 0743222091 9780743222099
OCLC Number: 856602496
Notes: Previous edition: New York: Free, 1995.
Description: xxi, 551 s
Contents: Elements of diffusion --
A history of diffusion research --
Contributions and criticisms of diffusion research --
The generation of innovations --
The innovation-decision process --
Attributes of innovations and their rate of adoption --
Innovativeness and adopter categories --
Diffusion networks --
The change agent --
Innovation in organizations --
Consequences of innovations.
Responsibility: Everett M. Rogers.

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