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Digital adaptation

Author: Paul Boag; Lisa Reichelt
Publisher: Freiburg, Germany : Smashing Magazine GmbH, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book is a practical resource on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory--just techniques and strategies that worked in practice, and showed results. --
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Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paul Boag; Lisa Reichelt
ISBN: 9783944540658 3944540654
OCLC Number: 905192504
Description: 1 online resource.
Responsibility: by Paul Boag ; reviewed by Lisa Reichelt.

Abstract:

This book is a practical resource on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory--just techniques and strategies that worked in practice, and showed results. --

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