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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

Author: Daniel Rowles
Publisher: London ; New York, NY : Kogan Page, 2018. ©2018
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Summary:

Explore how digital branding can be harnessed and measured, look at the true ROI of your efforts and understand how they impact a brand.

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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Daniel Rowles
ISBN: 9780749481681 0749481684
OCLC Number: 1008758828
Notes: Revised edition of the author's Digital branding, 2014.
Description: 1 online resource (xiv, 218 pages).
Contents: Digital branding in perspective --
What digital branding really means --
Focusing on value --
Considering the user journey --
Objectives and authenticity --
The digital toolkit --
Social media --
Search --
Mobile --
Online advertising --
Crm and marketing automation --
From integration to transmedia campaigns --
Digital brand strategy and measurement --
Measuring digital branding --
Primaries and indicators --
Bridging the gaps --
The importance of asking questions --
References and further reading --
Index.
Responsibility: Daniel Rowles.

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"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."--Tim Ruthven, Head of Read more...

 
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