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Digital channels and social media management in luxury markets

Author: Fabrizio Mosca
Publisher: New York : Routledge, 2017.
Edition/Format:   eBook : Document : English : 1 editionView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Mosca, Fabrizio.
Digital channels and social media management in luxury markets.
New York : Routledge, 2017
(DLC) 2017047130
(OCoLC)992788337
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fabrizio Mosca
ISBN: 9781351332293 1351332295 9780203702048 0203702042 9780203702048
OCLC Number: 1013541302
Description: 1 online resource
Contents: Marketing and digital innovations --
Digital channels in luxury markets --
Digital channels : reference models for direct and indirect distribution --
Social media and integrated communication in luxury markets --
The frontiers of luxury goods marketing : social media systems and channels integration --
The frontiers of luxury goods strategies : corporate social responsability and online communication --
References --
Appendix 1 --
Appendix 2.
Responsibility: Fabrizio Mosca, Chiara Civera.

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