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Digital marketing : a practical approach

Author: Alan Charlesworth
Publisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2014.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
'Digital Marketing' is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
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Document Type: Book
All Authors / Contributors: Alan Charlesworth
ISBN: 9780415834827 0415834821 9780415834834 041583483X
OCLC Number: 853494233
Notes: Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
Description: xxiii, 342 pages ; 26 cm
Contents: The online environment --
Getting started online --
Website development --
The B2C online presence --
The B2B online presence --
Search engine optimization --
Online advertising --
Permission marketing --
Social media marketing --
Epilogue.
Other Titles: Internet marketing
Responsibility: Alan Charlesworth.

Abstract:

Revised edition of: Internet marketing: a practical approach, published in 2009 by Butterworth-Heinemann.  Read more...

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A practical manual on how to do digital marketing from the ground up.Duncan Shaw, Lecturer in Information Systems, Nottingham University Business School, UKThe second edition of Digital Marketing by Read more...

 
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