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Digital marketing : a practical approach

Author: Alan Charlesworth
Publisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2014.
Edition/Format:   Print book : English : Second editionView all editions and formats
Database:WorldCat
Summary:

Revised edition of: Internet marketing: a practical approach, published in 2009 by Butterworth-Heinemann.

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Document Type: Book
All Authors / Contributors: Alan Charlesworth
ISBN: 9780415834827 0415834821 9780415834834 041583483X
OCLC Number: 853494233
Notes: Revised edition of: Internet marketing : a practical approach, published in 2009 by Butterworth-Heinemann.
Description: xxiii, 342 pages ; 26 cm
Contents: The online environment --
Getting started online --
Website development --
The B2C online presence --
The B2B online presence --
Search engine optimization --
Online advertising --
Permission marketing --
Social media marketing --
Epilogue.
Other Titles: Internet marketing
Responsibility: Alan Charlesworth.
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A practical manual on how to do digital marketing from the ground up. Duncan Shaw, Lecturer in Information Systems, Nottingham University Business School, UK The second edition of Digital Marketing Read more...

 
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