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Digital marketing : strategies for online success

Author: Godfrey Parkin
Publisher: London : New Holland Publishers, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This book is essential for anyone seeking success in a business environment altered by the digital revolution. Key strategies are outlined on every aspect of ecommerce including a guide to developing a low-risk business strategy.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Godfrey Parkin
ISBN: 9781847734877 1847734871
OCLC Number: 310398364
Notes: Includes index.
Description: 272 pages : illustrations ; 20 cm
Contents: Online in context --
New marketing --
Elements of emarketing --
Your emarketing strategy --
Best and worst practices --
New consumers and web 2.0 --
Website design --
Search engine marketing --
Online advertising --
Email marketing --
Buzz marketing --
Future of marketing.
Responsibility: Godfrey Parkin.

Abstract:

The force of the internet and the power of online consumers have dramatically altered the face of business world. This book clarifies the complex subject of ecommerce, presenting 8-step strategy for  Read more...

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