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The digital transformation playbook rethink your business for the digital age

Author: David L Rogers
Publisher: New York Chichester, West Sussex Columbia Business School Publishing [2016]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David L Rogers
ISBN: 9780231175449 0231175442 9780231541657 0231541651
OCLC Number: 930521446
Description: XI, 278 Seiten Illustrationen, Diagramme
Contents: The five domains of digital transformation: customers, competition, dataInnovation, value --
Harness customer networks --
Build platforms, not just products --
Turn data into assets --
Innovate by rapid experimentation --
Adapt your value proposition --
Mastering disruptive business models.
Responsibility: David L. Rogers

Abstract:

A practical action plan for businesses seeking to adapt and grow in today's digital market.  Read more...

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Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the Read more...

 
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