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The digital transformation playbook : rethink your business for the digital age

Author: David L Rogers
Publisher: New York : Columbia University Press, [2016] ©2016
Series: Columbia Business School Publishing.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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"Rethink your business for the digital age, "--Amazon.com.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rogers, David L., 1970-
Digital transformation playbook.
New York : Columbia University Press, [2016]
(DLC) 2015037126
(OCoLC)924683201
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David L Rogers
ISBN: 9780231541657 0231541651
OCLC Number: 945105304
Language Note: English.
Description: 1 online resource.
Contents: The five domains of digital transformation: customers, competition, data --
Innovation, value --
Harness customer networks --
Build platforms, not just products --
Turn data into assets --
Innovate by rapid experimentation --
Adapt your value proposition --
Mastering disruptive business models.
Series Title: Columbia Business School Publishing.
Responsibility: David L. Rogers.
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Abstract:

A practical action plan for businesses seeking to adapt and grow in today's digital market.  Read more...

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Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the Read more...

 
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