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Digital wars : Apple, Google, Microsoft and the battle for the Internet

Author: Charles Arthur
Publisher: London ; Philadelphia : Kogan Page, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"It's 1998 and the digital world takes shape. Into this maelstrom of change came three companies: Apple, Microsoft and Google. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape: search technology, mobile music, smartphones and the tablet market. Their weapons would be hardware, and software, and advertising.  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles Arthur
ISBN: 9780749464134 0749464135 9780749464134 0749464135 9780749464141 0749464143
OCLC Number: 724662123
Description: vii, 264 pages ; 24 cm
Contents: 1998 --
Microsoft antitrust --
Search : Google versus Microsoft --
Digital music : Apple versus Microsoft --
Smartphones --
Tablets --
2011.
Responsibility: Charles Arthur.

Abstract:

Digital Wars investigates Apple, Google, Microsoft and the battle for the internet. It reveals what to expect from the internet in the next five years, which company will ultimately be in the driving  Read more...

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"A fascinating peek inside the three most important companies of the 21st century." Barry Collins, PC Pro "Charles Arthur makes expert sense of the complex politics of the new digital world order in Read more...

 
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