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Digital wars : Apple, Google, Microsoft and the battle for the Internet

Author: Charles Arthur
Publisher: London ; Philadelphia : Kogan Page, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"It's 1998 and the digital world takes shape. Into this maelstrom of change came three companies: Apple, Microsoft and Google. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape: search technology, mobile music, smartphones and the tablet market. Their weapons would be hardware, and software, and advertising.  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Charles Arthur
ISBN: 9780749464134 0749464135 9780749464134 0749464135 9780749464141 0749464143 0749464135
OCLC Number: 724662123
Description: vii, 264 p. ; 24 cm.
Contents: 1998 --
Microsoft antitrust --
Search : Google versus Microsoft --
Digital music : Apple versus Microsoft --
Smartphones --
Tablets --
2011.
Responsibility: Charles Arthur.

Abstract:

Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" - and what (real) objects lay inside it? This title examines their different strategies to try to win the battle to  Read more...

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"A fascinating peek inside the three most important companies of the 21st century." Barry Collins, PC Pro "Charles Arthur makes expert sense of the complex politics of the new digital world order in Read more...

 
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