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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung

Author: Frank Keuper; Heiko Dertinger; Andreas Heim; Jürgen Kindervater
Publisher: Wiesbaden Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden 2009
Edition/Format:   Computer file : German : 1. Aufl
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Material Type: Internet resource
Document Type: Computer File, Internet Resource
All Authors / Contributors: Frank Keuper; Heiko Dertinger; Andreas Heim; Jürgen Kindervater
ISBN: 9783834908520 3834908525 9783834982650 3834982652
OCLC Number: 845646235
Description: Online-Ressource v.: digital
Responsibility: herausgegeben von Frank Keuper; Jürgen Kindervater; Heiko Dertinger. Andreas Heim (Hrsg.)

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