skip to content
Direct mail copy that sells! Preview this item
ClosePreview this item
Checking...

Direct mail copy that sells!

Author: Herschell Gordon Lewis
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, ©1984.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Herschell Gordon Lewis
ISBN: 0132147688 9780132147682 0132147505 9780132147507
OCLC Number: 10456906
Notes: Includes index.
Description: xii, 258 p. : ill. ; 24 cm.
Contents: Lewis's Laws of Mail Order Advertising --
The Age of Skepticism--and What to Do About It --
The Four Great Motivators --
Emotion vs. Intellect--A TKO in the First Round --
How to Be a First-Rank Wordsmith in the Next Ten Minutes --
The Magic Word that Can Make You Rich --
A Benefit Performance for the Reader --
Easy-to-Use, Can't-Fail Writing Tools and Crutches --
Say It Again, Sam! --
I'll Huff and I'll Puff and I'll --
Confusion, Contradiction, Complication, and "So What?" --
"Hello. God Speaking." --
Catalog Copy--How Long and How Strong? --
Let 'Em Eat Cake: Fund Raising by Mail --
The Telltale Envelope --
A Look to 1990 and Beyond --
Forty Questions.
Responsibility: Herschell Gordon Lewis.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/10456906> # Direct mail copy that sells!
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "10456906" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3129341483#Place/englewood_cliffs_n_j> ; # Englewood Cliffs, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://id.worldcat.org/fast/797916> ; # Advertising, Direct-mail
    schema:about <http://experiment.worldcat.org/entity/work/data/3129341483#Topic/publicite_directe> ; # Publicité directe
    schema:about <http://dewey.info/class/659.1322/e19/> ;
    schema:about <http://id.worldcat.org/fast/797842> ; # Advertising copy
    schema:about <http://experiment.worldcat.org/entity/work/data/3129341483#Topic/publicite_redaction> ; # Publicité--Rédaction
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "1984" ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/3129341483#Person/lewis_herschell_gordon_1926_2016> ; # Herschell Gordon Lewis
    schema:datePublished "1984" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/3129341483> ;
    schema:inLanguage "en" ;
    schema:name "Direct mail copy that sells!"@en ;
    schema:numberOfPages "258" ;
    schema:productID "10456906" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/10456906#PublicationEvent/englewood_cliffs_n_j_prentice_hall_c1984> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/3129341483#Agent/prentice_hall> ; # Prentice-Hall
    schema:workExample <http://worldcat.org/isbn/9780132147682> ;
    schema:workExample <http://worldcat.org/isbn/9780132147507> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/10456906> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3129341483#Agent/prentice_hall> # Prentice-Hall
    a bgn:Agent ;
    schema:name "Prentice-Hall" ;
    .

<http://experiment.worldcat.org/entity/work/data/3129341483#Person/lewis_herschell_gordon_1926_2016> # Herschell Gordon Lewis
    a schema:Person ;
    schema:birthDate "1926" ;
    schema:deathDate "2016" ;
    schema:familyName "Lewis" ;
    schema:givenName "Herschell Gordon" ;
    schema:name "Herschell Gordon Lewis" ;
    .

<http://experiment.worldcat.org/entity/work/data/3129341483#Place/englewood_cliffs_n_j> # Englewood Cliffs, N.J.
    a schema:Place ;
    schema:name "Englewood Cliffs, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/3129341483#Topic/publicite_directe> # Publicité directe
    a schema:Intangible ;
    schema:name "Publicité directe"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/3129341483#Topic/publicite_redaction> # Publicité--Rédaction
    a schema:Intangible ;
    schema:name "Publicité--Rédaction"@fr ;
    .

<http://id.worldcat.org/fast/797842> # Advertising copy
    a schema:Intangible ;
    schema:name "Advertising copy"@en ;
    .

<http://id.worldcat.org/fast/797916> # Advertising, Direct-mail
    a schema:Intangible ;
    schema:name "Advertising, Direct-mail"@en ;
    .

<http://worldcat.org/isbn/9780132147507>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "0132147505" ;
    schema:isbn "9780132147507" ;
    .

<http://worldcat.org/isbn/9780132147682>
    a schema:ProductModel ;
    schema:isbn "0132147688" ;
    schema:isbn "9780132147682" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.