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Direct mail in the digital age

Author: Lin Grensing-Pophal
Publisher: North Vancouver, B.C. : Self-Counsel Press, ©2011.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"This book examines and explains both email and traditional direct mail in theory and in practical terms so small-business owners can figure out how best to reach customers. It looks at the pros and cons of each and explains how to choose and use available tools to get your business noticed."--Page 4 of cover.
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Document Type: Book
All Authors / Contributors: Lin Grensing-Pophal
ISBN: 9781770400719 1770400710
OCLC Number: 651917772
Description: xiv, 153 pages ; 23 cm
Responsibility: Lin Grensing-Pophal.

Abstract:

"This book examines and explains both email and traditional direct mail in theory and in practical terms so small-business owners can figure out how best to reach customers. It looks at the pros and cons of each and explains how to choose and use available tools to get your business noticed."--Page 4 of cover.

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