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Direct marketing for nonprofits : essential techniques for the new era

Author: Kay Partney Lautman
Publisher: Gaithersburg, Md. : Aspen, 2001.
Series: Aspen's fund raising series for the 21st century.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house  Read more...

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Document Type: Book
All Authors / Contributors: Kay Partney Lautman
ISBN: 083421959X 9780834219595
OCLC Number: 45791460
Description: xiii, 235 pages : illustrations ; 28 cm.
Contents: Ch. 1. What Really Matters in Direct Mail --
Ch. 2. Doing the Math --
Budgeting Scheduling, and Evaluating --
Ch. 3. Choosing Lists and Brokers --
Ch. 4. Creating the Acquisition Appeal --
Ch. 5. Renewing Members and Donors --
Ch. 6. The Letter's Not the Only Thing --
Ch. 7. Testing for Fun and Profit --
Ch. 8. Card, Calendar, and Other Major Premium Programs --
Ch. 9. Monthly Donor Programs --
Ch. 10. Special Donor Program (High Dollar, Bequest, and Capital Campaigns) --
Ch. 11. Production, Mailing, and File Maintenance --
Ch. 12. Computers and Service Bureaus --
Ch. 13. Telemarketing and Why People Love It --
Ch. 14. The Future and Fundraising on the Internet --
Ch. 15. The Acknowledgment Program --
App. A. Why People Give --
App. B. Data Modeling --
App. C. State Registration Regulations --
App. D. Donor Privacy Considerations --
App. E. Organization Resources --
App. F. List Brokers Specializing in Fundraising.
Series Title: Aspen's fund raising series for the 21st century.
Responsibility: Kay Partney Lautman.

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