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Direct marketing techniques : building your business using direct mail and direct response advertising

Author: Lois K Geller
Publisher: Menlo Park, Calif. : Crisp Publications ; Lanham, MD [Distributed by] National Book Network, Inc., ©1998.
Series: Fifty-Minute series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Contains ideas and direct marketing techniques that the author has used in building a multimillion-dollar business.

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Document Type: Book
All Authors / Contributors: Lois K Geller
ISBN: 156052474X 9781560524748
OCLC Number: 40834972
Description: x, 104 pages : illustrations ; 25 cm.
Contents: Part 1: How to Use Direct Marketing to Build Your Business Part 2: Planning Your Direct Marketing Campaign Part 3: Creating a Direct Mail Package Part 4: How to Use Direct Response Advertising Part 5: The Offer Part 6: The Finishing Touches: Lists, Printing, and Fulfillment Part 7: Ask Dr. Direct: Most Frequently Asked Questions Part 8: A Final Word
Series Title: Fifty-Minute series.
Responsibility: Lois K. Geller.

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