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Direct marketing

Author: Manfred Krafft; Jürgen Gerdes
Publisher: Wiesbaden : Gabler, 2007.
Series: Zeitschrift für Betriebswirtschaft., Ergänzungsheft ;, 2007/3.
Edition/Format:   Print book : GermanView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Manfred Krafft; Jürgen Gerdes
ISBN: 3834907286 9783834907288
OCLC Number: 243860317
Language Note: Includes English summaries.
Description: xvi, 176 pages : illustrations ; 24 cm.
Series Title: Zeitschrift für Betriebswirtschaft., Ergänzungsheft ;, 2007/3.
Responsibility: Herausgeber, Manfred Krafft, Jürgen Gerdes.

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