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The discipline of market leaders : choose your customers, narrow your focus, dominate your market

Author: Michael Treacy; Frederik D Wiersema
Publisher: Reading, Mass. : Addison-Wesley Pub. Co., ©1997.
Edition/Format:   Book : English : [Expanded ed.]View all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Treacy; Frederik D Wiersema
ISBN: 0201407191 9780201407198 0201406489 9780201406481
OCLC Number: 36823244
Notes: Includes index.
Description: xiv, 210 p. : ill. ; 21 cm.
Contents: How to fail in business without even trying --
The new rules of competition --
The winner's choice --
The discipline of operational excellence --
One company's experience-AT&T's universal card --
The discipline of product leaders --
One company's experience-intel corporation --
The discipline of customer intimacy --
One company's experience-airborne express --
Setting your value discipline agenda --
Creating the cult of the customer --
Sustaining the lead.
Responsibility: Michael Treacy and Fred Wiersema.
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