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Disciplined entrepreneurship : 24 steps to help entrepreneurs launch successful new ventures

Author: Bill Aulet
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Edition/Format:   eBook : Document : English
Summary:
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special ' they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Aulet, Bill, 1958-
Innovation driven entrepreneurship.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
(DLC) 2013012772
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bill Aulet
ISBN: 9781118720813 1118720814 9781118720882 1118720881 9781118720875 1118720873 1118692284 9781118692288
OCLC Number: 841198250
Notes: Includes index.
Description: 1 online resource
Contents: Introduction: Six themes of the 24 steps --
Getting started --
Market segmentation --
Select a beachhead market --
Build an end user profile --
Calculate the total addressable market (TAM) size for the beachhead market --
Profile the persona for the beachhead market --
Full life cycle use case --
High-level product specification --
Quantify the value proposition --
Identify your next 10 customers --
Define your core --
Chart your competitive position --
Determine the customer's decision-making unit (DMU) --
Map the process to acquire a paying customer --
Calculate the total addressable market size for follow-on markets --
Design a business model --
Set your pricing framework --
Calculate the lifetime value (LTV) of an acquired customer --
Map the sales process to acquire a customer --
Calculate the cost of customer acquisition (COCA) --
Identify key assumptions --
Test key assumptions --
Define the minimum viable business product (MVBP) --
That "The Dogs Will Eat the Dog Food" --
Develop a product plan.
Responsibility: Bill Aulet, Senior Lecturer, MIT Sloan School of Management Managing Director, Martin Trust Center for MIT Entrepreneurship ; illustrated by Marius Ursache.

Abstract:

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren t  Read more...

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