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Disciplined Entrepreneurship Case Studies and Examples.

Author: Bill Aulet
Publisher: Somerset : John Wiley & Sons, Incorporated, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in  Read more...

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Genre/Form: Electronic books
Problems and exercises
Problems, exercises, etc
Additional Physical Format: Print version:
Aulet, Bill.
Disciplined Entrepreneurship Case Studies and Examples.
Somerset : John Wiley & Sons, Incorporated, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bill Aulet
ISBN: 9781119365778 1119365775
OCLC Number: 979164918
Notes: What Is Step 9, Identify Your Next 10 Customers?
Description: 1 online resource (288 pages)
Contents: Disciplined Entrepreneurship Workbook; Contents; Preface; Introducing the Disciplined Entrepreneurship Canvas; What Is the Disciplined Entrepreneurship Canvas, and Why Is It Important?; How to Approach the Disciplined Entrepreneurship Canvas; Example of Using the Disciplined Entrepreneurship Canvas with Feedback; Step 0 How Do I Get Started? Should I?; Your Passion; Your Team; Coming Up with an Idea or a Technology; Hybrid Idea: Mix of Market Pull and Technology Push; Step 1 Market Segmentation; What Is Step 1, Market Segmentation?; Why Do We Do This Step, and Why Do We Do It Now? Process GuidePart 1A: Brainstorming; Part 1B: Narrow; Part 1C: Primary Market Research and Market Segmentation Matrix Version 1.0; Team Composition and Dynamics; Bonus Topic A Practical Guide to Primary Market Research; What Is Primary Market Research?; Definitions; The Goal of Primary Market Research; The Five Biggest Obstacles to Good Primary Market Research; Process and Techniques; Results; Tools of Primary Market Research; References and Resources; Worksheets; Step 2 Select a Beachhead Market; What Is Step 2, Select a Beachhead Market?; Why Do We Do This Step, and Why Do We Do It Now? Process GuideGeneral Exercises to Understand Concept; Worksheets; Decision for Team to Sign Off on the Beachhead Market; Step 3 Build an End User Profile for the Beachhead Market; What Is Step 3, Build an End User Profile for the Beachhead Market?; Why Do We Do This Step, and Why Do We Do It Now?; Process Guide; General Exercises to Understand Concept; Worksheet; Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market; What Is Step 4, Estimate the Total Addressable Market (TAM) for the Beachhead Market?; Why Do We Do This Step, and Why Do We Do It Now?; Process Guide. Other Important Considerations for TAMGeneral Exercises to Understand Concept; Worksheets; Advanced Topics: Bottom-Up TAM Analysis; Step 5 Profile the Persona for the Beachhead Market; What Is Step 5, Profile the Persona for the Beachhead Market?; Why Do We Do This Step, and Why Do We Do It Now?; Process Guide; General Exercises to Understand Concept; Worksheets; Advanced Topic: Persona Profiles for Multisided End User Market; Step 6 Full Life Cycle Use Case; What Is Step 6, Full Life Cycle Use Case?; Why Do We Do This Step, and Why Do We Do It Now?; Process Guide. General Exercises to Understand ConceptWorksheets; Step 7 High-Level Product Specification; What Is Step 7, High-Level Product Specification?; Why Do We Do This Step, and Why Do We Do It Now?; Process Guide; General Exercises to Understand Concept; Worksheets; Advanced Topic: High-Level Product Brochure; Step 8 Quantify the Value Proposition; What Is Step 8, Quantify the Value Proposition?; Why Do We Do This Step, and Why Do We Do It Now?; Process Guide; General Exercises to Understand Concept; Worksheets; Step 9 Identify Your Next 10 Customers.

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