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The discourse of advertising

Author: Guy Cook
Publisher: London ; New York : Routledge, 1992.
Series: Interface (London, England)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Examines the discourse of advertising in relation to literature and literary theory, and considers the social function of adverts.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Guy Cook
ISBN: 0415041708 9780415041706 0415041716 9780415041713
OCLC Number: 25282842
Description: xxi, 250 pages : illustrations ; 24 cm.
Contents: 1. Introduction: ads as a discourse type --
pt. I. Materials. 2. Substance and surroundings. 3. Pictures, music, speech and writing. 4. Language and paralanguage --
pt. II. Text. 5. Words and phrases. 6. Prosody, parallelism, poetry. 7. Connected text --
pt. III. People. 8. Narrative voices. 9. Ways of hearing. 10. Conclusion: ads as a discourse type.
Series Title: Interface (London, England)
Responsibility: Guy Cook.

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