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Discover North Carolina wines : a wine tourism visitor profile study : final report

Author: Michael R Evans; Carol Pollard; Grant Holder; John A. Walker College of Business. Department of Management.; Appalachian State University.
Publisher: Boone, N.C. : Appalachian State University, John A. Walker College of Business, 2008.
Edition/Format:   Book : Document : State or province government publication   Computer File : EnglishView all editions and formats
Database:WorldCat
Summary:
This project investigates the relationship between the wine tourist and the NC wine region and its wineries. The project provides much-needed information about who the wine tourists are and their motivations for visiting a wine region. The project's major benefit provides knowledge that will enable wineries and wine regions to guide product development and create marketing strategies to meet the wine tourists' needs.
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Details

Material Type: Document, Government publication, State or province government publication, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Michael R Evans; Carol Pollard; Grant Holder; John A. Walker College of Business. Department of Management.; Appalachian State University.
OCLC Number: 591090307
Notes: Title from title screen (viewed on March 24, 2010).
"February 2008."
Description: 39 p. of electronic text : digital, PDF file.
Details: System requirements: Adobe Acrobat Reader ; current access available via PURL.
Other Titles: Wine tourism visitor profile study
Responsibility: prepared by Michael Evans, Carol Pollard, Grant Holder.

Abstract:

This project investigates the relationship between the wine tourist and the NC wine region and its wineries. The project provides much-needed information about who the wine tourists are and their motivations for visiting a wine region. The project's major benefit provides knowledge that will enable wineries and wine regions to guide product development and create marketing strategies to meet the wine tourists' needs.

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