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The Disney touch : how a daring management team revived an entertainment empire

Author: Ron Grover
Publisher: Burr Ridge, Ill. : Irwin, ©1991.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Few companies in American history have enjoyed the kind of turnaround the Walt Disney company managed in the last five years. Complex and compelling, this is a story full of lessons and strategies  Read more...

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Genre/Form: History
Additional Physical Format: Online version:
Grover, Ron.
Disney touch.
Homewood, IL : Business One Irwin, ©1991
(OCoLC)756457881
Named Person: Michael Eisner; Michael Eisner; Michael Eisner
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Ron Grover
ISBN: 155623385X 9781556233852
OCLC Number: 22910002
Description: xix, 315 pages, [16] pages of plates : illustrations (some color) ; 24 cm
Contents: The house that Walt built --
Someday my prince will come --
Rebuilding the Magic Kingdom --
Team Disney --
Lord Mickey gets richer --
Down and out in Burbank --
Wishing upon a star --
Mr. Spielberg comes to Toontown --
Riches beneath the castle --
The empty nest --
New lands to conquer --
A Kingdom for Europe --
Guarding the Kingdom's coffers --
Hollywood shuffle --
When Mickey gets Grumpy --
Ringing up Mickey --
Beyond tomorrowland.
Responsibility: Ron Grover.

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