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Display advertising : an hour a day

Author: David Booth; Corey Koberg
Publisher: Hoboken, NJ : John Wiley & Sons, ©2012.
Series: Serious skills.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign, discussing concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign"--Provided by publisher.
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Document Type: Book
All Authors / Contributors: David Booth; Corey Koberg
ISBN: 9781118179710 1118179714
OCLC Number: 779864096
Notes: Includes index.
Description: xxii, 505 pages : illustrations ; 24 cm
Contents: Online advertising --
Overview of display advertising --
Fundamental display advertising concepts --
Month 1: planning your campaigns --
Month 2: targeting your audience --
Month 3: building your first display campaign. Month 4: creating image ads --
Month 5: video ads --
Month 6: launch and measure your campaign's performance --
Month 7: optimizing the performance of your campaigns --
Month 8: advanced topics --
Month 9: using LinkedIn and Facebook display ads.
Series Title: Serious skills.
Responsibility: David Booth, Corey Koberg.

Abstract:

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are  Read more...

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