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Do-it-yourself advertising

Author: Roy Brewer
Publisher: London : Kogan Page, 1991.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Offers advice on how to create a flexible and adaptable advertising policy which allows a company to target its advertising successfully and economically. Topics covered include copywriting,  Read more...

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Document Type: Book
All Authors / Contributors: Roy Brewer
ISBN: 0749402113 9780749402112
OCLC Number: 877526671
Description: 124 pages
Contents: Making a start; press advertising; direct mail; sales or circular letters; mailing lists; point of sale; exhibitions; recruitment advertising; premiums and promotions; creating advertisements; origination and production; print buying; testing.
Responsibility: Roy Brewer.

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