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The do-it-yourself lobotomy : open your mind to greater creative thinking

Author: Tom Monahan
Publisher: New York ; Chichester : Wiley, ©2002.
Series: Adweek book.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
An Adweek Book Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tom Monahan
ISBN: 0471417424 9780471417422
OCLC Number: 59377551
Description: vi, 266 pages : illustrations ; 24 cm.
Contents: What Do Great Ideas Do? --
The Rewards of a Great Idea --
The Consequences of a Bad Idea --
The First Real Chapter (Finally!) --
Understanding and Demystifying Creativity --
Creativity = Problem Solving --
Change Your Thinking about Change --
Creativity versus Talent --
Tools for the Job of Thinking Creatively --
Ask a Better Question --
Ask the Question Early --
100 MPH Thinking: Thinking at the Speed of Enlightenment --
180[degree] Thinking: A Tnereffid Way to Ideate --
Intergalactic Thinking --
Collaborate with Genius --
Conceptual Solitaire --
How to Put These Tools to Work --
Dimensionalizing Your New Creative Tools --
Aids to Creativity --
Accidental Genius --
Stop Making Sense --
Redefining the Acceptable Range --
Selling Creative Ideas Requires Its Own Creativity --
Mind Farming --
Storming the Brain --
The Five Greatest Barriers to Creativity --
The Real Bibliography --
Proceed with Passion.
Series Title: Adweek book.
Responsibility: Tom Monahan.
More information:

Abstract:

An Adweek Book Master the techniques that top companies use to spark creativity. In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking, 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative.

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