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Do you make these mistakes in English? : the story of Sherwin Cody's famous language school

Author: Edwin L Battistella
Publisher: Oxford ; New York : Oxford University Press, 2009.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
"In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth-century cultural history. The author shows how Cody became a businessman - a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the  Read more...
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Genre/Form: Biographie
Biography
History
Named Person: Sherwin Cody; Sherwin Cody
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Edwin L Battistella
ISBN: 9780195367126 019536712X
OCLC Number: 180204938
Description: x, 214 pages : illustrations ; 22 cm
Contents: An advertisement that never changed --
From literature to business --
Good money in good English --
What you want and where to get it --
The 100% self-correcting course in English language --
Grammar and vocabulary --
The finishing touches --
Every day people judge you --
Just 15 minutes a day --
A better self : manners, music, and muscles --
Smile --
Language, culture, and anxiety --
Linguistics and the new rhetoric --
Study at home --
School's out --
The Sherwin Cody legacy.
Responsibility: Edwin L. Battistella.
More information:

Abstract:

"In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth-century cultural history. The author shows how Cody became a businessman - a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed "Good Money in Good English" and asked "Is Good English Worth 25 Cents to You?" His course, perhaps the most widely advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows that Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-Improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement." "This book will appeal to anyone interested in the history of English, the history of business, and American Studies generally."--Jacket.

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Well written in a tone that would be easily digested by undergraduates and engaging for an interested non-academic reader. Battistella has done an outstanding job engaging the scholarship of history, Read more...

 
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