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Doctor Who.

Author: Matt Hills
Publisher: London : Palgrave Macmillan UK, 2015.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hills, Matt.
Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary.
London : Palgrave Macmillan UK, ©2015
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Matt Hills
ISBN: 9781137463326 1137463325
OCLC Number: 961449188
Description: 1 online resource (155 pages)
Contents: Cover; Title Page; Copyright Page; Table of Contents; Acknowledgements; Introduction: Media Anniversaries --
Brand, Paratext, Event ... and the Hype of the Doctor; 1 Marketing the 50th Anniversary --
Brand Management and the Cultural Value of the Doctor; 2 Merchandising the 50th Anniversary --
Public Service Consumption in the Name of the Doctor; 3 Mediatizing the 50th Anniversary --
Cinematic Liveness and the "Developing Art" of the Doctor; References; Index.

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"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Read more...

 
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