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Doing business in Europe

Author: Gabriele G S Suder
Publisher: Los Angeles : Sage Publications, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Covering all the key topics for students studying European Business at upper level undergraduate and graduate level, this textbook focuses on the relationship between business and the political  Read more...

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Genre/Form: Case studies
Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gabriele G S Suder
ISBN: 9781412918466 1412918464 9781412918473 1412918472
OCLC Number: 226290712
Notes: Includes index.
Description: xvi, 360 pages : illustrations, map ; 24 cm
Contents: 1. Introduction: The New European Business Environment --
pt. I. Impact of 50 Years on the European Business Game --
2. Landmarks of European Integration, or How History and Politics Shape the Business Environment --
3. Enlargement and the Theories of Integration --
4. Institutional Players: Rule- and Agenda-Setting --
pt. II. Business Europeanization --
5. Europeanization of a Business Environment --
6. Europeanization of Business Management --
pt. III. Business Activity Functions in the European Environment --
7. European Economics and Finance --
8. Marketing in Europe --
9. Lobbying the Playing Field --
10. Competing Internationally --
pt. IV. Corporate Case Studies --
Airbus: A Catalyst of European Integration --
Altran: Launching a Corporate Representation Office in Brussels --
Synops6 International: A Company at the Service of Companies --
Microsoft and the Lisbon Dialogue: Accelerating the EU Institutional Agenda --
EU Transport Policy and the Europeanization of a Business --
Corporate Challenge Resulting from the Introduction of the Euro --
European Chief Executives in the Merger Maze: Coping with Multiple Realities --
Case of Schneider Electric: Industrial Marketing in Europe --
A Pack Solution? --
Exporting High-Segment Wine to Europe: Early Internationalization of an Old Lebanese Winery with a New Management --
To Tilt or Not to Tilt: The Grand Velocity Question.
Responsibility: Gabriele Suder.
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