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Doing business in Europe

Author: Gabriele G S Suder
Publisher: Los Angeles : Sage Publications, 2008.
Edition/Format:   Print book : EnglishView all editions and formats

Covering all the key topics for students studying European Business at upper level undergraduate and graduate level, this textbook focuses on the relationship between business and the political  Read more...

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Genre/Form: Case studies
Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gabriele G S Suder
ISBN: 9781412918466 1412918464 9781412918473 1412918472
OCLC Number: 226290712
Notes: Includes index.
Description: xvi, 360 pages : illustrations, map ; 24 cm
Contents: 1. Introduction: The New European Business Environment --
pt. I. Impact of 50 Years on the European Business Game --
2. Landmarks of European Integration, or How History and Politics Shape the Business Environment --
3. Enlargement and the Theories of Integration --
4. Institutional Players: Rule- and Agenda-Setting --
pt. II. Business Europeanization --
5. Europeanization of a Business Environment --
6. Europeanization of Business Management --
pt. III. Business Activity Functions in the European Environment --
7. European Economics and Finance --
8. Marketing in Europe --
9. Lobbying the Playing Field --
10. Competing Internationally --
pt. IV. Corporate Case Studies --
Airbus: A Catalyst of European Integration --
Altran: Launching a Corporate Representation Office in Brussels --
Synops6 International: A Company at the Service of Companies --
Microsoft and the Lisbon Dialogue: Accelerating the EU Institutional Agenda --
EU Transport Policy and the Europeanization of a Business --
Corporate Challenge Resulting from the Introduction of the Euro --
European Chief Executives in the Merger Maze: Coping with Multiple Realities --
Case of Schneider Electric: Industrial Marketing in Europe --
A Pack Solution? --
Exporting High-Segment Wine to Europe: Early Internationalization of an Old Lebanese Winery with a New Management --
To Tilt or Not to Tilt: The Grand Velocity Question.
Responsibility: Gabriele Suder.
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