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The dominant influence of marketing in the 21st century : the marketing leviathan

Author: Philip J Kitchen
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip J Kitchen
ISBN: 9780230296831 0230296831
OCLC Number: 825733617
Description: xiv, 138 pages : illustrations ; 23 cm
Contents: 1 Introduction / Philip J. Kitchen Kitchen, Philip J. 1 --
2 The Recasting, Questionability and Applicability of Hobbes' Leviathan / Philip J. Kitchen Kitchen, Philip J. 7 --
3 Who Is Like unto the Beast? Tall Tales of Fail Whales / Stephen Brown Brown, Stephen 28 --
4 Seven Simple Rules to Better Customer Service / Charles R. Taylor Taylor, Charles R. 48 --
5 Ninety Trillion Spams and Counting: Rethinking the Marketing Social Contract in a Web 2.0 World / Fred K. Beard Beard, Fred K. 66 --
6 Cloud as a New IMC Tool: How to Make Our Marketing More Ubiquitous / Shintaro Okazaki Okazaki, Shintaro 95 --
7 The Age of Organisationalism / Philip J. Kitchen Kitchen, Philip J. 113.
Responsibility: edited by Philip J. Kitchen, Esc Rennes School of Business, France.
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